written by
Tim Cakir

Skyrocket Your LinkedIn Event: Boost Attendance with Targeted Connection Invitations

Guides Growth 6 min read , June 22, 2023

Inviting your LinkedIn connections to your event is a fantastic way to network, grow your business, and build relationships with like-minded professionals. But sending invites out manually is time-consuming and inefficient.

Luckily, there’s an easier way to boost attendance at your event.

In this guide, I'll show you how to invite a targeted group of 1st-degree connections to your event and then connect with all your attendees on the platform.

With a tool like PhantomBuster, you can automate the process and make it even more efficient.

Let's dive in!

Why you shouldn’t manually send invites to your LinkedIn Event

Sending out invites manually is not a great approach because:

  • You can’t send invites in bulk and would have to invite your contact list one-by-one
  • Linkedin doesn’t show important details about your 1st-degree connections, which would affect whether you want to invite them.
  • You can’t filter your Connections according to job title, company, or other key information when you’re sending out invitations.

Because of this, it’s better to use a tool like Phantom Buster to scrape your Linkedin connections and create a targeted list of people to invite to your event.

Now I’m going to show you exactly how I do this to boost attendance at events.

Step 1: Create a Targeted 1st-Degree Connection List for Your LinkedIn Event

Start by creating a targeted list of connections you want to invite to your event.

  1. First, sign in to LinkedIn and go to the 'My Network' tab
  2. Then, choose 1st-degree connections and add other filters related to your event, like location or job title.
  3. Next, make a list with names and profile URLs of the targeted connections for your event invitations.
LinkedIn Event Network
LinkedIn Network Search

Step 2: Leverage PhantomBuster to Scrape Your LinkedIn Connection List

In step 2, you’ll scrape those connections and prepare a list of people to invite.

  1. Create a PhantomBuster account if you don’t have one, or log in.
  2. Go to the “Phantoms” tab and find the "LinkedIn Search Exporter."
  3. Set up the Phantom with your LinkedIn session cookie and your connection list.
  4. Start the Phantom to collect data, then download the CSV file with the results.
Phantom Buster Phantoms List
LinkedIn Search Export Phantom

Step 3: Set Up Your LinkedIn Event Invite Bot on PhantomBuster

Once you’ve collected the data, you can set up your invite bot.

  1. Go to the “Solutions” dropdown and the“Phantoms” tab, then find the "LinkedIn Event Inviter."
  2. Configure the Phantom with your LinkedIn session cookie, event URL, and the CSV file from Step 2.
Session Cookie for LinkedIn Event

Step 4: Schedule and Launch the Bot on PhantomBuster

Here’s how to schedule and launch your bot using PhantomBuster:

  1. Go to the “Settings” tab for your LinkedIn Event Inviter Phantom.
  2. Create a schedule for the bot, choosing daily or weekly runs.
  3. Save the settings and start the bot to send invitations to your targeted 1st-degree connections.
LinkedIn Event Inviter
LinkedIn Event Inviter

Step 5: Post-Event: Connect with Attendees Not in Your 1st-Degree Connections

After your event, it’s good practice to connect with all attendees so you don’t miss the chance to grow your network.

You can do this automatically:

  1. Start by visiting the event page and selecting the “Networking” tab.
  2. Find attendees who aren't 1st-degree connections.
  3. Connect by sending personalized requests or using a guide to automate this step.
LinkedIn Event Networking
LinkedIn Event Networking

Step 6: Make Your Event Stand Out

Although the LinkedIn Event Inviter doesn't send custom messages, your event's title, description, and visuals impact acceptance rates.

This is why it’s important to make the event’s value clear to attendees by creating engaging titles, descriptions, and striking graphics.

Of course, if you’re inviting people to attend an event, you should also make sure your profile stands out. To improve your profile, check out my guide to perfecting your LinkedIn bio with the help of ChatGPT.

LinkedIn Event Details
LinkedIn Event Details
LinkedIn Event Cover Image
LinkedIn Event Cover Image

Boost attendance for your next event

By following this guide, u can effectively invite targeted connections to your LinkedIn event, which will help you grow your network and boost event success.

Thanks to PhantomBuster's automation, you can focus on the essential task: crafting a great experience for attendees.

Happy networking!

FAQs

Q: What is a LinkedIn session cookie, and how do I find it?

A LinkedIn session cookie is a unique identifier used to authenticate your LinkedIn account when using third-party tools like PhantomBuster. To find your session cookie, follow these steps:

- Log in to LinkedIn using a web browser (preferably Google Chrome).
- Right-click anywhere on the page and select "Inspect" to open the Developer Tools.
- Click on the "Application" tab.
- In the left sidebar, expand the "Cookies" section, and click on the LinkedIn URL.
- Locate the "li_at" cookie in the list, and copy the value.

Q: Is it safe to use my LinkedIn session cookie with PhantomBuster?

PhantomBuster is a reputable tool used by many professionals to automate LinkedIn tasks. However, sharing your session cookie poses a security risk as it gives the tool access to your LinkedIn account. Make sure to use a trusted service and follow their guidelines to minimize risks.

Q: How many LinkedIn event invitations should I send per day to avoid getting flagged by LinkedIn?

It's recommended to send between 50-80 event invitations per day. Sending too many invitations at once may trigger LinkedIn's spam filters and result in account limitations or suspension.

Q: Can I personalize event invitations when using the LinkedIn Event Inviter bot?

The LinkedIn Event Inviter bot does not support sending personalized messages. However, you can optimize your event title, description, and graphics to make the invitation more appealing to your connections.

Q: Is there a free trial available for PhantomBuster?

Yes, PhantomBuster offers a free trial that allows you to test their tools and features. The free trial has limitations on usage and the number of Phantoms you can use simultaneously.

Q: Can I use PhantomBuster with a free LinkedIn account?

Yes, you can use PhantomBuster with a free LinkedIn account. However, some features and limitations may apply based on LinkedIn's account restrictions.

Q: What happens if someone declines my event invitation?

If a connection declines your event invitation, they won't be added to the attendee list, and you won't receive a notification. You can still try connecting with them through other means, such as personalized messages or engaging with their content on LinkedIn.

Q: How do I export my LinkedIn connections to a CSV file?

To export your LinkedIn connections to a CSV file, go to the "My Network" tab, apply filters relevant to your event, and copy the names and profile URLs of targeted connections into a spreadsheet. You can then save the spreadsheet as a CSV file to use with PhantomBuster.

Q: Can I invite 2nd-degree and 3rd-degree connections to my event?

While the guide focuses on inviting 1st-degree connections, you can also invite 2nd-degree and 3rd-degree connections by connecting with them first. You can then follow the same steps to invite them to your event.

Q: How can I monitor the performance of my LinkedIn event invitations?

You can track the performance of your event invitations by monitoring the number of attendees on the LinkedIn event page. Additionally, PhantomBuster provides reports and analytics to help you understand the success of your automation efforts.

LinkedIn automation growth